Jada Pierce

Head Women’s Basketball Coach
Niagara University


2015 – Present: Head Coach, Niagara University

2012 – 2015: Assistant Coach, Saint Joseph’s University

2010 – 2012: Assistant Coach, Army

2009 – 2010: Assistant Coach/Recruiting Coordinator, Mount St. Mary’s University

2007 – 2009: Assistant Coach, University of Massachusetts

2006 – 2007: Assistant Coach, Marist College

2004 – 2006: Head Coach, Cheyney University

2001 – 2004: Assistant Coach/Recruiting Coordinator, University of Massachusetts-Lowell

1999 – 2001: Assistant Coach, University of Delaware

1997 – 1999: Assistant Coach, St. Michael’s College

1992 – 1997: Player/Team Captain (96-97), West Chester University


2009: University of Massachusetts-Lowell, Masters, Community and Social Psychology

1997: West Chester University, Bachelors, Kinesiology


Hometown: Philadelphia, PA

Career Highlights

Career Division I Wins

Career Wins

Winning Seasons (2)
2022-23, 2021-22

WNIT Berths (1)
2022-23 WNIT

Has led Niagara to 88 overall wins and two winning seasons – rebuilt a program that had not had a winning record in the 10 seasons prior to her arrival (95-210 (.311) during span), as well as only five winning seasons in 29 seasons prior to her arrival

In 2022-23, led Niagara to the most single-season wins (18) in 19 seasons, most MAAC wins (16) in program history, and first post-season berth (WNIT) in the program’s Division I history

In 2021-22, guided Niagara to the program’s first .500 season (15-15), first winning MAAC record (11-9), most single-season wins (t-15), and most MAAC wins (11) in 17 seasons

In 2017-18, led Niagara to the program’s most MAAC wins (t-9) in 13 seasons

Niagara’s scoring offense finished ranked 1st in the MAAC in 2021-22

In 2022-23, Niagara finished 1st nationally in steals per game and turnovers forced per game

As Niagara’s Head Coach, has recruited and coached 11 MAAC All-Conference Team selections, as well as one Player of the Year, one Sixth Player of the Year and one Rookie of the Year

From 2012 to 2014, helped lead Saint Joe’s to two 23-win seasons, one Atlantic 10 Conference Tournament Championship, and two NCAA Tournament berths

In 2000-01, assisted Delaware to a 26-5 (.839) record, America East Conference Regular Season Championship, America East Conference Tournament Championship, and NCAA Tournament berth

As Team Co-Captain, helped lead West Chester to the program’s first NCAA Tournament berth in 1996-97

Head Coach Record