By Brian D. Stanchak

This past summer I was provided the opportunity to speak on topic of networking at the National Collegiate Recruiting Conference in Nashville, TN and the Rising Coaches Elite Conference in Las Vegas, NV. The topic of my presentation was “It’s Not Who You Know, It’s Who Knows You”. This phrase is key to the motivational aspect of cultivating relationships and expanding a comprehensive network.

What does “It’s Not Who You Know, It’s Who Knows You” mean? It means, who truly knows you as a professional and/or a person. It means, who remembers you and thinks something positive about you that motivates them to respond to a call of action. Too many times, someone will call on another person only when they need something. Someone who truly knows you though is established through a relationship built and maintained, not just when one side needs something.

How do you establish a relationship where another person truly knows you? Let’s look at an example of an assistant basketball coach who is pursuing a head coaching position. The assistant coach realizes that a Senior Women’s Administrator at an institution where they used to work is familiar with the Director of Athletics at the institution where the head coaching position is available. Before calling on the Senior Women’s Administrator for assistance, the assistant coach must answer two questions. 1. Did they make a good impression while they were at the institution with the SWA? 2. Did they maintain follow-up with the SWA since the they left their previous institution? If the assistant coach can answer “yes” to both of those questions, the SWA will be a valuable resource to utilize in pursuing the available head coaching position.

It is critical to remember that relationships can not be forced or rushed. Relationships take time.  It is never too late to start networking so why not start today? Begin re-establishing and further developing relationships with administrators and coaches at current and previous institutions. Do so with the goal and mindset that if the administrator and coach had an opening on their staff or within their program, you would be someone they would easily consider.

Brian D. Stanchak is the Founder of The BDS Agency, LLC, a management and marketing agency that exclusively advises, markets, and represents basketball coaches. He can be reached at and followed on Twitter @BDStan.